1925 William St, Cape Girardeau, MO 63703 1106 Vine St, Poplar Bluff, MO 63901
Southeast Missouri's Trusted Roofing Company

Expert Roofing.
Done Right.
Guaranteed.

Serving Cape Girardeau, Poplar Bluff, and communities throughout Southeast Missouri. Residential and commercial roofing, storm damage, and insurance claims backed by a 100% satisfaction guarantee.

  • Free Roof Inspections with No Obligation
  • Storm Damage and Insurance Claims Specialists
  • Licensed and Insured with 15+ Years Experience
  • Flexible Financing Including 0% Interest Options

Get Your Free Estimate

No obligation. We respond within 1 hour.

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15+
Years ExperienceServing SE Missouri
2,000+
Households HelpedAnd counting
2
Local OfficesCape & Poplar Bluff
$0
Inspection CostFree, always
100%
SatisfactionGuaranteed
Google Reviews

Trusted by Southeast Missouri Homeowners

★★★★★

"After the storm hit our neighborhood, 1st Choice was out the next day. They handled everything with our insurance company and our new roof looks incredible. Couldn't recommend them more."

Mike & Sarah T.
Cape Girardeau, MO
★★★★★

"Most professional crew we've dealt with. Explained everything clearly, no high-pressure sales, and finished in one day. The roof looks great two years later and we'd hire them again immediately."

Jim D.
Poplar Bluff, MO
★★★★★

"The crew was on time, professional, and left the yard spotless. They found storm damage I didn't know about and helped file my insurance claim. Full replacement covered by insurance."

Linda K.
Jackson, MO
★★★★★

"Outstanding from start to finish. Free inspection, no pressure, completely honest assessment. They matched our shingles perfectly and three neighbors have already asked for their contact info."

Robert & Jan M.
Sikeston, MO
Don't Wait

Storm Damage
Gets Worse Every Day
You Wait

Every day a damaged roof goes unaddressed, water finds a way in. What starts as a few missing shingles becomes mold, rot, and interior damage your insurance may no longer cover by the time you call.

  • Water damage spreads to ceilings, walls, insulation, and framing
  • Insurance claim windows are time-limited and delays can void coverage
  • Mold develops within 24 to 48 hours of water intrusion
  • Small repairs become full replacements when ignored
Call Now: (573) 587-1013

Schedule Free Inspection

We respond within 1 business hour

Why 1st Choice

What Sets Us Apart

Free Roof Inspection

We take a close look, give you honest feedback, and never pressure you into work you don't need.

Clear, Honest Estimates

No hidden fees. No surprise charges. Straight pricing that respects your budget.

Insurance Claims Help

We work directly with your insurance adjuster and guide you through every step of the claims process.

100% Satisfaction Guaranteed

We don't call a job done until you're completely happy. Our work and our word stand behind every project.

Local, Family-Owned

We're your neighbors. Cape Girardeau and Poplar Bluff raised us. We care about this community.

Flexible Financing

Don't let cost hold you back. We offer 0% interest financing options to fit every budget.

Our Services

Roofing & Construction Services

Roof Replacement

Complete tear-off and replacement for residential and commercial properties across Southeast Missouri. Quality materials, expert installation, lasting results.

Storm & Hail Damage

Hail, wind, and storm damage specialists serving all of Southeast Missouri. Emergency tarping available. We move fast to stop damage from spreading.

Roof Repair

Leaks, missing shingles, flashing problems, and more. We diagnose the real issue and fix it right the first time so it doesn't come back next season.

Siding

Protect and refresh your home's exterior with professional siding installation and replacement. We install durable, low-maintenance siding built for Missouri weather.

Commercial Roofing

Flat roofing, TPO, modified bitumen, and metal roofing for businesses. We minimize disruption and deliver commercial-grade protection built to last.

Insurance Claims

We've helped hundreds of Southeast Missouri homeowners navigate insurance claims and secure the full coverage they're entitled to. No money left on the table.

How It Works

Your New Roof in 4 Steps

1

Free Inspection

We come to you, assess your roof completely, and explain exactly what we find in plain language with no pressure.

2

Your Free Estimate

Clear, itemized pricing. If insurance is involved, we coordinate the claim for you from start to finish.

3

Expert Installation

Our trained crew installs your roof efficiently using premium materials. Most jobs are done in a single day.

4

Final Walkthrough

We walk the job together and don't leave until you're 100% satisfied. Every roof is fully guaranteed.

Flexible Financing Available

We offer several financing options including 0% interest plans so you can protect your home now without the financial strain. Get pre-qualified in minutes with no hard credit pull.

Ask About Financing
Insurance Claims Assistance

We Handle Your
Claim Start to Finish

Navigating a roofing insurance claim is complicated. Most homeowners leave money on the table because they don't know what they're entitled to. We've helped hundreds of Southeast Missouri families get full approvals.

We document all damage thoroughly, work directly with your adjuster, and fight to ensure your claim covers everything your policy provides.

  • Full storm damage documentation for your claim
  • Direct coordination with your insurance adjuster
  • Supplemental claim filing when the initial offer is too low
  • Experience with all major insurance carriers
  • No out-of-pocket cost beyond your deductible in most cases
Start My Free Claim Consultation
$0 Out of Pocket for Most Storm Claims

In most cases your insurance deductible is your only cost. We'll assess your coverage and tell you exactly what to expect before we begin.

Roofing Education

Know Your Roof

Select any component to learn how it protects your home and what warning signs to watch for.

Critical Airflow Barrier

Ridge Venting System

Installed along the peak of your sloped roof, ridge cap vents allow hot, moisture-laden attic air to escape continuously while keeping wind-driven rain, snow, and debris out. Balanced exhaust prevents attic heat buildup and preserves shingle life.

Warning Signs

Cracked cap shingles, dislodged vent nails, trapped attic moisture, or winter ice damming along eaves.

Pro Protection

We install high-impact polypropylene ridge baffles with stainless ring-shank fasteners tested to 130 MPH winds.

Ridge vent installation on residential asphalt shingle roof in Southeast Missouri
Zone 01 • Peak
01
Primary Armor Shield

Architectural Shingles

Heavyweight fiberglass-asphalt composite shingles form the exterior armor against direct UV radiation, severe hail impacts, and torrential rain. Multi-laminate construction creates depth and superior tear resistance under hurricane-force gusts.

Warning Signs

Granule accumulation in gutters, curled shingle corners, missing tabs, or dark fiberglass exposures.

Pro Protection

Class 4 impact-rated dimensional shingles fastened with a 6-nail high-wind pattern and synthetic underlayment.

High quality architectural asphalt shingles close up texture
Zone 02 • Field
02
Hydraulic Drainage Path

Seamless Gutters & Downspouts

Continuous heavy-gauge aluminum channels capture roof runoff and channel thousands of gallons of stormwater away from foundations, exterior siding, and landscaping. Proper slope calibration prevents dangerous water ponding and overflow.

Warning Signs

Sagging runs, soil trenching under rooflines, rusty seam joints, and peeling paint on fascia boards.

Pro Protection

Custom 6-inch seamless K-style troughs secured with hidden screw hangers spaced every 24 inches into rafter tails.

Custom aluminum seamless gutters and downspout drainage system
Zone 03 • Perimeter
03
Intake Airway & Pest Barrier

Vented Soffit Panels

The underside bridge spanning from exterior siding to the roof overhang. Perforated vented soffits draw cool outdoor air directly into the lower attic space, driving continuous thermal circulation upward to the ridge while blocking insects, birds, and rodents.

Warning Signs

Warped or loose panels, clogged vent louvers, mold patches on underside, or visible bee and bird nesting.

Pro Protection

Heavy-gauge vented aluminum panels with baked-on enamel finish, fitted with internal structural intake baffles.

Clean modern vented soffit installation under home roof overhang
Zone 04 • Underside
04
Structural Edge Mount

Fascia Trim Board

The horizontal forward-facing board fixed directly to the rafter ends. Fascia supports the entire weight of gutter systems loaded with water and debris, serving as the critical weather seal protecting interior rafter tails and attic eaves from rot.

Warning Signs

Soft spongy wood when probed, paint flaking behind gutters, gutter spikes pulling loose, or damp dark stains.

Pro Protection

Rot-resistant composite or solid primed cedar clad with custom-bent aluminum coil wrap and metal drip edges.

Solid fascia board with clean metal drip edge capping
Zone 05 • Eave Edge
05
High-Vulnerability Joint Seal

Flashing & Valley Metal

Galvanized and copper metal sheets precisely counter-flashed into chimneys, dormer side walls, roof valleys, and vent pipe penetrations. Over 90% of roof leaks originate at failed transitions where flashing has pulled away or degraded.

Warning Signs

Cracked roof cement/tar, rusted valley channels, loose step flashing at brick chimneys, or water ceiling stains.

Pro Protection

W-valley 26-gauge steel with dual ice-and-water self-adhering membrane underlayment and reglet counter-flashing.

Metal step flashing and valley transition on residential roof
Zone 06 • Junctions
06
Where We Work

Proudly Serving Southeast Missouri

Cape Girardeau
Poplar Bluff
Jackson
Sikeston
Dexter
Malden
New Madrid
Kennett
Perryville
Farmington
Marble Hill
Paragould, AR
Jonesboro, AR
Piedmont
Ste. Genevieve
All of SE Missouri

Ready to Protect Your Home?

Call today or request your free estimate online. We respond within 1 hour during business hours and our inspections are always free with no obligation.

Manufacturer Certified

Factory-Backed Credentials. Real Warranty Protection.

1st Choice Roofing holds elite certifications from the two largest roofing manufacturers in North America. Less than 2% of contractors qualify for GAF Master Elite status.

GAF MASTER ELITE RESIDENTIAL ROOFING CONTRACTOR
GAF Master Elite
OWENS CORNING ® PREFERRED CONTRACTOR
Owens Corning Preferred
Golden Pledge Warranty
50 years of material coverage and 25 years of direct workmanship protection, backed by GAF directly.
Manufacturer Backed
If the roofing company ever closes, GAF honors the workmanship warranty directly. Standard contractors cannot offer this.
Top 2% of Contractors
GAF Master Elite status requires passing background checks, maintaining insurance, and proven installation expertise.
The People Behind the Work

Meet Our Team

Local professionals who live and work in Southeast Missouri. When we show up to your home, you are getting people who care about this community.

1st Choice Roofing Team
Carlos Diaz, Owner Owner
Carlos Diaz
Owner & Founder
Team Member
Team Member
Sales Rep
Team Member
Team Member
Sales Rep
Team Member
Team Member
Sales Rep
Team Member
Team Member
Sales Rep